I help appreneurs build the company behind the App
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Cash Parish Education for startups

Education + Inspiration = 

Startup Traction

Advocating for startup entrepreneurship since 2003

Site Mission: Cash Parish teaches education for start-up appreneurs where he focuses on business development and business architecture. Startup appreneurs can find insight & inspiration on subjects like building a mobile app startup, customer development, product development, organizational structure, systems development, operations & leadership for the purpose of building and operating a successful product and startup company.

Personal Mission: My mission is to share my personal experiences and education with startup apppreneurs. My goal is that it may inspire, empower and support a diversified culture in the tech startup industry using urban relatable content to provide a sense of hope to minorities.

I provide the truth on how business works in reality. No pacification, just passionate education and insight. My experience, my direction to help build hope via online education classes, courses, live broadcast, and podcast. 

I build entrepreneurs, entrepreneurs build companies
— Cash Parish

Areas of Practice

Startup Entrepreneurship

Building the entrepreneur before you build the product or company. Making sure the entrepreneur has purpose, vision, goals and direction. The entrepreneur must have a holistic fit with his personal life and business goals. We help you define who are you. 

Business Model 

High failure rates happen when a start up is unable to achieve a profitable business model. this failure results in making a company unattractive causing investor not to fund the startup. This failure lead to a circle effect of no funding no sales no profits no funding the business with consume. We teach how to build a profitable startup  

think tank Idea

Ideas come and go. We create a concept that put the entrepreneur in the driver seat that they may build a solid foundation. Startup entrepreneurs must have a clear vision, mission and for whom they are building solution for.


The startup marketplace is still a new and fierce frontier that requires calculated maneuvers Cash Parish who is deeply entrenched in the particularities of Startup Entrepreneurship. Our education firm gives you an holistic approach, so your company can get the best competitive advantage.

Market Research 

The internet make our lives simpler but it may not be the first choice for app startup to harvest information and market research. We create a balance of historical data blended with human touch to product the greats ideas and concepts for product validation and business growth.

Customer Development 

 is a four-step framework for discovering and validating the right market for your idea, building the right product features that solve customers’ needs, testing the correct model and tactics for acquiring and converting customers, and deploying the right organization and resources to scale the business.

Business Architecture is a blueprint of the enterprise that provides a common understanding of the organization and is used to align strategic objectives and tactical demands.


We need direction guidance support & community before we need funding
— Cash Parish